Go Red campaign in its 10th year - WKOW 27: Madison, WI Breaking News, Weather and Sports

Go Red campaign in its 10th year

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MADISON (WKOW) -- The American Heart Association is celebrating 10 years of their movement to end heart disease this week.

The Go Red For Women campaign drives women to live a healthy lifestyle.

Toni Sikes, the 2014 Madison Go Red Luncheon chair, says they also want women to know that heart disease is their number one health threat. She says it kills more women than all forms of cancer combined.

"The American Heart Association is a fascinating research institution, leading the way in many medical discoveries," Sikes said. "And what they have found is that still, most women don't notice the risk factors and symptoms of heart disease until it's too late, which is why it  has been called the silent killer."

Sikes says the Go Red campaign is about encouraging women to live a longer, stronger life.

"We want women to Go Red by speaking red and sharing information about heart disease prevalence, symptoms and prevention with their friends and family." Sikes said. "We want Madison women to keep the women in their lives informed about how they can make heart healthy lifestyle choices and reduce their risk for heart disease."

The following is what Go Red stands for:
  • Get Your Numbers: Ask your doctor to check your blood pressure and cholesterol.
  • Own Your Lifestyle: Stop smoking, lose weight, exercise and eat healthy.
  • Realize Your Risk: We think it won't happen to us, but heart disease kills 1 in 3 women.
  • Educate Your Family: Make healthy food choices for you and your family. Teach your kids the importance of staying active.
  • Don't be silent: Tell every woman you know that heart disease is our No. 1 killer.
The annual Go Red For Women luncheon is this Friday. Sikes said it's a fundraising event where they can show people how their donations are at work right here in Madison.

To learn more about local AHA chapter, or the Go Red campaign, click here.

Sikes joined us on 27 News at 5 on Wednesday.

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