WI gets $2 million in drug settlement - WKOW 27: Madison, WI Breaking News, Weather and Sports

WI gets $2 million in drug settlement

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MADISON (WKOW) -- Wisconsin will get almost $2 million in a settlement with a major pharmaceutical company over misleading ads and promotions for its drugs.

Wisconsin is one of 45 states splitting a $105 million settlement with GlaxoSmithKline LLC for the company's misrepresentation of the use and effectiveness of some of its drugs.

They include asthma medication, Advair and antidepressant drugs Paxil and Wellbutrin.

Along with the money, the settlement announced Wednesday requires GSK to change its marketing and promotions.

GSK will have to continue its Patient First Program or a substantially equivalent program through March 1, 2019. 

The Patient First Program reduces financial incentives for sales representatives to engage in improper marketing.

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