With his "21 Gourmet Dumpster Meals" project, Rob focused his attention on the amount of food that goes to waste in the U.S. He says it's an estimated $165 billion every year. He says he can eat more deliciously and nutritiously from dumpsters than the average American does from the grocery store. Rob spent Monday night in a dumpster at a Madison retail store, and found many items he brought on Wake Up Wisconsin, including unopened cookies, vegetables, hummus, sealed fruit drinks and chocolate covered peanuts. News anchor Dani Maxwell even tried the fruit drink on the air.
Rob also pledged to donate the only money he has left, about $400, and live off dumpster food. For more on Rob's sustainable lifestyle, head to his website.