Wisconsin native goes dumpster diving to bring attention to food - WKOW 27: Madison, WI Breaking News, Weather and Sports

Wisconsin native goes dumpster diving to bring attention to food waste in America

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MADISON (WKOW) -- Imagine finding new, healthy food in a dumpster. A Wisconsin native does that every day.

Rob Greenfield lives in California now, but came back to the Madison area Tuesday to visit Wake Up Wisconsin and tell viewers about his latest environmental adventure. He has been living a green life for years, traveling the world and teaching people about sustainability. One of the ways he does that is by dumpster diving near grocery stores and retail stores.

With his "21 Gourmet Dumpster Meals" project, Rob focused his attention on the amount of food that goes to waste in the U.S. He says it's an estimated $165 billion every year. He says he can eat more deliciously and nutritiously from dumpsters than the average American does from the grocery store. Rob spent Monday night in a dumpster at a Madison retail store, and found many items he brought on Wake Up Wisconsin, including unopened cookies, vegetables, hummus, sealed fruit drinks and chocolate covered peanuts. News anchor Dani Maxwell even tried the fruit drink on the air.

Rob also pledged to donate the only money he has left, about $400, and live off dumpster food. For more on Rob's sustainable lifestyle, head to his website.

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