United Way of Dane County kicks off their 2014 campaign - WKOW 27: Madison, WI Breaking News, Weather and Sports

United Way of Dane County kicks off their 2014 campaign

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MADISON (WKOW) -- The United Way of Dane County kicks off their 2014 campaign Thursday.

The event announced a new initiative called HIRE, committing one million dollars to break the cycle of poverty and get Dane County families sustainable jobs.  The event is sponsored by Oscar Mayer.

Tune in to 27 News tonight at 5 and 6 as Gordon Severson will have more on the campaign. 

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