Mayor Soglin proposes plan to regulate ridesharing companies - WKOW 27: Madison, WI Breaking News, Weather and Sports

Mayor Soglin proposes plan to regulate ridesharing companies

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MADISON (WKOW) -- Mayor Paul Soglin has put forward a proposal that aims to level the playing field among businesses that provide taxi services in Madison.

It's an alternative to an ordinance Alder Scott Resnick has also put together to regulate all taxi companies in Madison.

National ridesharing companies like Uber and Lyft use local drivers in their own cars. They use smart phone applications to find customers in need of a ride. In recent months, the city has focused efforts to make sure those companies follow the city's taxi ordinances.

Mayor Soglin says one important requirement for all companies is 24-hour service seven days a week, not just operating during prime weekend hours or during big city events.

"We want to ensure that the public has companies that are committed to serving them all the time in every neighborhood," Soglin said at a news conference Friday.

Resnick tells 27 News his plan would not require businesses to offer 24/7 services right away, but within two years of opening.

Other issues Soglin's plan focuses on include requiring a local office where customers and law enforcement can stop in to discuss issues, properly-marked vehicles used as taxis, a law enforcement background check of drivers and companies providing full disclosure to drivers about voided warranties or tax laws for cars used as cabs.

Resnick says he and the mayor agree on most of the requirements for safety precautions, uniformity between cab companies and rideshare businesses and disclosure to drivers, but not in requirements for insurance policies.

Both ordinances will now go on to a committee for approval. The Madison Common Council will take up the issue later this fall.

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