WI cranberry industry woos Chinese buyers - WKOW 27: Madison, WI Breaking News, Weather and Sports

WI cranberry industry woos Chinese buyers

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WISCONSIN RAPIDS (WKOW) -- Wisconsin officials are turning to Chinese buyers to take a bite out of the state's overgrown cranberry crop.

Stevens Point Journal Media reports the state Department of Agriculture, Trade and Consumer Protection hosted a group of potential buyers from China this past week to talk to local farmers and tour facilities. Industry leaders are hoping to expand the reach of Wisconsin's harvest as overproduction of the fruit causes prices to drop.

A Wisconsin international trade representative says the department wants to increase awareness of cranberries among Chinese consumers. The Chinese professionals represented businesses in China's e-commerce, wellness, retail and magazine industries.

The U.S. Agriculture Department projects Wisconsin will produce 5.4 million barrels of cranberries in 2014. That's more than 60 percent of the nation's total cranberry production.

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