"Dose of Reality" campaign unveiled to target prescription paink - WKOW 27: Madison, WI Breaking News, Weather and Sports

"Dose of Reality" campaign unveiled to target prescription painkiller abuse

Posted: Updated:

MILWAUKEE (WKOW) --- Wisconsin Attorney General Brad Schimel announced a new marketing campaign aimed at raising awareness of prescription painkiller abuse.

The campaign is called Dose of Reality, Prevent Prescription Painkiller Abuse in Wisconsin.  

Overdoses of opioid painkillers accounted for 45% of the 843 drug overdose deaths in Wisconsin in 2013, according to AG Schimel.

The mission of the campaign is to raise awareness that when used or stored improperly, they can be dangerous and even deadly.

The DOJ will be working on promoting the campaign for the next 30 days leading up to their DOJ Drug Take Back Day on October 17, 2015.

Click here to learn more about the mission and where you can take your unused prescription drugs in October.

Powered by Frankly