'Doritos Rainbows' snack supports LGBT community - WKOW 27: Madison, WI Breaking News, Weather and Sports

'Doritos Rainbows' snack supports LGBT community

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(WKOW) -- Frito-Lay released a limited-edition 'Doritos Rainbows' snack inspired by the LGBT Pride flag to celebrate and support the lesbian, gay, bisexual and transgender community.

The rainbow-colored chips are available to donors of the It Gets Better Campaign, a non-profit that helps provide hope to the LGBT community. Frito-Lay said it wanted to show support "in the boldest, most colorful way possible."

Consumers who donate $10 or more to the project can get a bag while supplies last. The website to donate is www.ItGetsBetter.org/DoritosRainbows. People are also encouraged to share messages of hope and inspiration using #BoldandBetter.

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