MADISON (WKOW) -- Experts predict that this year, for the first time, more people will shop on their phones than on desktops and tablets this year.
Several tech-savvy shoppers at East Towne Mall were already using top sites like 'Ibotta' or 'RetailMeNot' Apps to find savings.
"It's not old school anymore, everything is electronic and quick," Valerie Pehowski said. The new mother from Cottage Grove loves to pull out her phone while shopping the brick and mortar stores.
"There are apps where you can just search in one app and go through all the ads and find all the best deals."
Beloit based Fat Wallet Spokesman Brent Shelton says it'll be a merry mobile Christmas.
"The mobile traffic that we are seeing is a lot higher than last year."
Like never before, he says shoppers are learning about the savvy smart phone deals.
"It's a combination of conveniences, they're using it primarily because they want additional discounts."
Experts recommend downloading your favorite store's app to unlock additional discounts or searching for apps like Ibotta or RetailMeNot for deals.
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