MADISON (WKOW) -- One company especially encourages shoppers to shop small on Small Business Saturday -- Yelp. Yelp Madison's community manager, Stacey Lansing, stopped by our WKOW Saturday morning for Wake Up Wisconsin.
"For every 100 dollars that's spent locally, 45 stays in the local community," says Lansing. Yelp has taken the Shop Small Pledge to encourage all of their followers shop small when possible this holiday season.
Lansing demoed several items from small businesses in Madison including Zip-Dang, Little Luxuries and Juneberry that could make for nice gifts for your loved ones. To get a peek, click on the video version of this story.
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