(CNN NEWSOURCE) -- JCPenney is living up to its name with its newest campaign. The retailer says it will start offering certain items in its private label collections for just one cent.
The "Penney Days" promotion kicks off Sunday and will offer customers an Arizona-branded item at full-price and a second Arizona item for a penny.
The campaign runs all year with Penney rolling out other items for a penny throughout the year. The company website relays Upcoming Penney Days will demonstrate the purchasing power of a penny by featuring unique in-store items for one cent with no additional purchase required, while supplies last.
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