On Tap in the Tank: MobCraft Brewery prepares to ride big wave o - WKOW 27: Madison, WI Breaking News, Weather and Sports

On Tap in the Tank: MobCraft Brewery prepares to ride big wave of success after appearing on Shark Tank

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MADISON (WKOW) -- A Madison based brewer is jumping straight into the Shark Tank, for a chance at building a beer empire with a crowdsourcing twist.

MobCraft Founder Henry Schwartz admits it's all a blur.  He can't say much about what happened in the short burst of time with the sharks, but he is expecting big things to come, especially from internet sales.

"The majority of our traffic is gonna be coming from the perspective of I just saw this on TV, so we built the user flow of the site to you know reflect that."
 
Schwartz says he served the Sharks seven different beers ranging from sour to sweet with 5 to 12% alcohol content.

"You got to think you have a whole panel of sharks that have all different taste preferences...so that was something there and not there for everybody."

But he says not everyone loved the beer.

"Well, Mr. wonderful isn't so wonderful, so I knew everybody has a different personality, and there are some nice one and some mean ones."

Schwartz can't say if the sharks bit but he does jokingly say, "I have both my feet and both my arms."
And he says he did make it out alive.
"I've been pitching as an entrepreneur for about ten years -- but this was a whole other level of intensity."

Swartz and his team found MobCraft in 2012.  People from around the country vote on user-submitted ideas for beers every month online.  The MobCraft Team is holding a Shark Tank watch party tonight near Milwaukee.

Shark Tank is pre-empted tonight by WIAA State Girl's Basketball.  Set your DVR to 1:06 AM to watch the episode.

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