MADISON (WKOW) -- It has to be the most colorful 5K in the world: The Color Run. It hits Madison this weekend.
The event is Saturday, May 21 at the Alliant Energy Center starting at 9:00 a.m. and this year will benefit the Westside Lacrosse Club, Sun Prairie Gymnastics Team and Madison Starlings Volleyball Team.
The run is billed as fun with an "island-style vacation full of unforgettable memories, music and colors." Nick Pearson, local representative for Madison's Color Run, talked more about it on Wake Up Wisconsin Thursday morning. Click on the video to see his interview.