Under Armour era to begin for Wisconsin Athletics - WKOW 27: Madison, WI Breaking News, Weather and Sports

Under Armour era to begin for Wisconsin Athletics

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MADISON (WKOW) -- The University of Wisconsin will be holding the "Night of New Red Threads" launch party tonight at Camp Randall Stadium.

The event will celebrate the start of the contract between the athletic department and Under Armour. Starting at 10 tonight, fans will get to preview the new gear and have the chance to meet Barry Alvarez and others in the athletic department. Then at midnight, fans will be able to buy new Under Amour Badger gear from Bucky's Locker Room at the stadium. The University signed at 10-year $96-million contract with the athletic apparel supplier last October.

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