New ad campaign, Gilda's Run to raise awareness & funds for canc - WKOW 27: Madison, WI Breaking News, Weather and Sports

New ad campaign, Gilda's Run to raise awareness & funds for cancer organization

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Courtesy: Gilda's Club of Madison Courtesy: Gilda's Club of Madison

MADISON (WKOW) -- If you live in Madison or drive in frequently, you really can't miss the new billboards from Gilda's Club of Madison. 

Actual Gilda's Club members are seen wearing "Roseanne Roseannadanna" wigs made famous by Gilda Radner herself with captions like "Chemo Ate My Eyebrows" or "Does This Wig Make My Head Look Bald?" Not only are there eye-catching billboards, but radio ads as well. Gilda's Club of Madison's Executive Director Lannia Stenz says they were designed to pique curiosity and encourage people to learn more about the organization. 

Stenz says in the last year, Gilda's of Madison helped more than 2,800 men, women and children who have a cancer diagnosis. The club offers free emotional support, cancer education and wellness opportunities. 

“The idea for this campaign originated when one of our members - a colon cancer survivor – suggested the slogan ‘cancer is a real pain in the a--’ and expressed that laughter is a very real part of her healing process," Stenz explains. "Although a cancer diagnosis is not funny, we honor the spirit of Gilda Radner who once said ‘having cancer gave me membership in an elite club I'd rather not belong to.’ Members are welcome to laugh or cry at the clubhouse. We help them focus on living well – both with and beyond cancer.”

The club is also getting ready to hold its 9th Annual Gilda's Run. The event is Sunday, October 9 at 10:30 a.m. It starts and ends at Gilda's Club (7907 UW Health Court - Middleton). The goal is to raise $84,000.

If you want to learn more about Gilda's Club of Madison or the race, click here.

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