Madison-made app simplifies medical imaging records - WKOW 27: Madison, WI Breaking News, Weather and Sports

Madison-made app simplifies medical imaging records

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MADISON (WKOW) -- A new app developed in Madison makes it easier to transfer medical imaging like x-rays, MRIs, and even photos.

Richard Bruce was working for Cisco in Silicon Valley when he decided to become a radiologist. Imagine his surprise when he started working at UW Health and saw tons of CDs being made to transfer patients' medical imaging. Bruce says it would cost $10-$15 per CD, and UW imported about 8,000 every month.

Bruce partnered with another radiologist, Gary Wendt, to create ImageMoverMD. It's an app that uses a QR code to transfer images to a patient's chart in the Epic system. Patients can also have access to the imaging through MyChart.

The goal is that someday for certain ailments, you wouldn't even need to go in to see a doctor. "Everybody's using either an iPhone or an iPad … and really cutting down missing half a day of work to go and make it to a dermatology appointment to something that could be done within your own home at 7 o'clock at night,” said Bruce.

Part of the benefit is security. While photos are helpful for doctors in tracking an injury, sometimes the only camera they have on-hand is their smartphone. That means your medical information would be in their pocket. "Our entire workflow is designed so that patient information is never present on the phone... nothing is ever stored there,” said Bruce. “You really can't leak what you don't have to start with in the first place."

The app is currently being used at UW Health and Marshfield Clinic locations across Wisconsin, as well as across the nation.

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