Hugging a Tree for Charity - WKOW 27: Madison, WI Breaking News, Weather and Sports

Hugging a Tree for Charity

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MADISON (WKOW) -- Saturday is Earth Day, founded by Wisconsin's own Gaylord Nelson.

But people in Madison were giving the environment a little bit of love ahead of Saturday - by hugging the tree.

On Friday, the University Book Store hosted the Hug A Tree for Charity Event, in which the store donated $1 to the UW-Madison Sierra Student Coalition for each person that hugged a designated tree.

The store would match the hugs up to $300.

The store hosts the event every year to help student organizations help the environment.

"Once we explain to them it's for Earth Day, being as Earth Day is tomorrow, people are getting really excited," said Sierra Student Coalition Chair Courtney Runnels. "They're like, alright we'll just hug the tree, it takes ten seconds, its really non committal."

The funds raised Friday will go toward helping the Sierra Student Coalition attend conferences, and go on an educational trip to Devil's Lake State Park.

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