There's a new type of chocolate on the market... And it's pink! - WKOW 27: Madison, WI Breaking News, Weather and Sports

There's a new type of chocolate on the market... And it's pink!

Posted: Updated:

(WKOW) -- Scientists have invented a new kind of chocolate called Ruby.

A Swiss chocolate company says it is made from the ruby cocoa bean. It has a red-pink hue and a fruity, berry-like flavor, but it has no flavoring or color added.

The new chocolate comes 80 years after white chocolate was introduced to the market.  

Powered by Frankly