Shopping to support breast cancer research, prevention and treat - WKOW 27: Madison, WI Breaking News, Weather and Sports

Shopping to support breast cancer research, prevention and treatment

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MADISON (WKOW) -- October is Breast Cancer Awareness Month, an annual health campaign that aims to increase awareness of the disease and raise funds for research, prevention, diagnosis, treatment and cures.

Not only can you donate to the charity of your choice or participate in one of many fundraising events, you can shop to make a difference, too.

On Monday, Tiffany Schultz, Marketing Director for West Towne Mall stopped by Wake Up Wisconsin to talk about Pink for the Cure items.

Click on the video link above for more information.

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