LA CROSSE, Wis. (AP) - Two longtime La Crosse bike mechanics are responding to market shifts and are bringing their services to customers in the field by taking their shop on the road.
The La Crosse Tribune reports that Blue Steel Mobile Bike Shop will begin offering services based out of a custom cargo van in the La Crosse area by appointment and at pop-up style events.
Co-owners Paul Reardon and Josh Kenworthy say the mobile method is a way to keep overhead low. They say the mobile shop gives them the flexibility to continue building the business while attending to family obligations and pursuing other business ventures.
The van has a 6-by-10-foot cargo space that has tool and part racks, a workbench and a bike stand.
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