Scott Walker launches first campaign ad of 2018, Democrats criti - WKOW 27: Madison, WI Breaking News, Weather and Sports

Scott Walker launches first campaign ad of 2018, Democrats criticize message

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MADISON (WKOW) -- Governor Scott Walker launched his first campaign ad of 2018. The 30-second ad focuses on suburban female voters who have turned away from the GOP since President Donald Trump took office. It also touches on the state's record-high employment level and boosting $30 million in grants to companies, which is part of workforce training programs.

"We can't assume that everyone knows all the good things that we're doing," said Walker. “We spend hundreds of millions of dollars that we're spending on technical education that is helping people find career paths."

The woman in the ad, Shayla, inclines that Walker's workforce development program helped advance careers like hers to become a firefighter and paramedic. Walker appears on screen with a headline from a 2016 Associated Press article stating Walker promised to help people find jobs and boost education.

Scot Ross, Executive Director of One Wisconsin Now, argues the ad cites a headline from January 20, 2016 and portions of his 2016 State of the State speech where he talked about putting $3 million more into Fast Forward grants. Ross said Walker's Fast Forward grants were enacted several years after Shayla started her EMT program.

"It appears Walker can't even tell the truth in what is a positive ad,” said Ross. “He made the largest cuts to the technical college system in state history the year of its centennial anniversary."

Democratic candidate for governor Mahlon Mitchell and current President of the Professional Firefighters of Wisconsin was also critical of the ad.

"I wake up every day and fight for Wisconsin firefighters and working people from every walk of life. This ad is an insult to the struggles workers across Wisconsin face,” said Mitchell. “For the past eight years, Walker has put the working people of Wisconsin last. Despite this reality, his first election year gimmick is to use the working people of Wisconsin as props for his campaign."

Walker's campaign did not disclose how much money was spent on the ad and did not mention voting in the primary. One Wisconsin Now, which tracks political ads, said the ad cost about $1.3 million.

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