Seniors ride in rickshaws to raise awareness for brain disease - WKOW 27: Madison, WI Breaking News, Weather and Sports

Seniors ride in rickshaws to raise awareness for brain disease

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MADISON (WKOW) -- Senior living facility residents in Madison had the opportunity to feel the wind in their hair Friday as they cycled around the Prairie Ridge Care Center campus.

Volunteers took the seniors on a ride in motorized rickshaw tricycles.

The event was part of the Alzheimer Association's Longest Day initiative -- a nationwide effort to raise money and awareness for care and support for Alzheimer's patients. Planners say proceeds from the event also go toward advancing research to help end the disease.

"Alzheimer's and dementia are devastating diseases," said Kate Mayefske with the Alzheimer's Association. "Once you see it face to face and get to know someone who is affected by the disease, you see how horrible it can be. It takes away precious time and memories."

The longest day is actually on June 21st, which is the summer solstice -- the longest day of the year. 

Not everyone is able to participate on the same day so the Alzheimer's association raises awareness throughout the month of June, which has also been designated Alzheimer's and Brain Awareness Month. 

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