Surveys: Not as many celebrate Father’s Day, compared to Mother' - WKOW 27: Madison, WI Breaking News, Weather and Sports

Surveys: Not as many celebrate Father’s Day, compared to Mother's Day

Posted: Updated:

MADISON (WKOW)  --  The National Retail Federation estimates that U.S. consumers spent nearly $24 billion (or almost $190 apiece) on Mother's Day this year. Last year, however, the NRF put Father's Day spending at $14.3 billion, or $125.92 per person.

A recently released survey from retail services provider Citi Retail has some interesting insights into how we celebrate Father’s Day, too. One finding is that fewer people plan to celebrate Father’s Day (55%) as compared to Mother’s Day (65%). 

Also, on average, women plan to celebrate Father’s Day at a higher rate than men.  Fifty-eight percent of women say they're celebrating e Father’s Day this year and only 48% of men.

Additionally, this year’s top 10 most popular gifts are:

Greeting Cards (59%)

Clothing/Apparel (25%)

Home-cooked meal (22%)

A meal out at a restaurant (16%)

A personalized gift, like a #1 Dad mug or a novelty sign (13%)

Home improvement items or tools (9%)

An experience, like concert tickets or golf lessons (9%)

Electronics (e.g computers, tablets) (5%)

Kitchen housewares and appliances (2%)

Travel, flights, hotels (1%)

As a survey by DealNews gives various reasons that people seem to pay more attention to Mother's Day.  Their results showed 40% of respondents felt obligated or pressured to buy for their mom on Mother's Day, while just 30% feel the same about Father's Day.

Sons are particularly susceptible to this gambit, with 62% of males feeling obliged to spend on Mother's Day, compared to just 36% of women.

Additionally,  research from consumer shopping company Ebates shows about half of Americans plan to spend less than $25 on a gift for Dad, but a small percentage (8 percent) will shell out more than $100.

Also, Dads supposedly want shiny new electrics more than they want tools. In their Annual Father’s Day Survey, which was conducted online with more than 1,000 U.S. adults,  Ebates said dads and their families don't agree on what they'd really live to receive as gifts. 

What families think Dad wants:       What Dad really wants:

1. Tools — 28 percent                       1. Electronics — 38 percent

2. Electronics — 21 percent              2. Tools — 33 percent

3.Hobby essentials — 21 percent     3. Beer — 29 percent

4.Beer — 20 percent                         4. Outdoor equipment — 26 percent

5.Outdoor equipment -19 percent     5.Tickets to an event — 24 percent 

Powered by Frankly