(WKOW) -- A Madison-based clothing line is taking off.
iame was created in 2017 by Alec Paxton.
Paxton felt a need to create the line after he had a bad experience modeling in New York City. He got some friends involved and the designs became a reality. (You can hear more about his journey in the video above.)
Paxton is proud of the message his line portrays.
"It pertains to everybody, you are who you are and I think that's some of what makes our clothing line unique," said Paxton.
Hannah Beilke, a designer for the line, says she tries to make things simple, yet eye-catching for the customer.