Badgers announce recycling campaign - WKOW 27: Madison, WI Breaking News, Weather and Sports

Badgers announce recycling campaign

MADISON (WKOW) -- From UW Athletics:

As the University of Wisconsin football team embarks on its campaign to achieve success on the football field this season, there's another campaign that will also kick off Saturday at 11 a.m. when the Badgers play host to Akron at Camp Randall Stadium.

It's a recycling and sustainability campaign called "Wear Red. Think Green. Badgers Recycle."The campaign is a joint project of the UW Athletic Department and REthink Wisconsin: Students for Reducing, Reusing and Recycling, a UW-Madison student organization which includes a variety of UW-Madison students, including student-athletes who serve on the athletic department's Student Athlete Advisory Committee.

As part of the campaign, the athletic department has committed to improving its recycling and sustainability practices, not only on game day at Camp Randall Stadium but at all of its facilities throughout the year. The commitment includes a continued evaluation of current practices and a list of new recycling and sustainability initiatives over the next five years.

"We're excited to establish a partnership with our students and faculty with this project," said Vince Sweeney, Senior Associate Athletic Director. "We're committed to making progress in this area and working with others on campus to make sure we're headed in the right direction."

Perhaps the most visible of those initiatives will be on Saturday, when nearly 100 student volunteers will be throughout the concourse and encouraging Badger fans to recycle their plastic bottles in the new blue recycle bins at Camp Randall. The students will be wearing blue recycling t-shirts and will be assisting department personnel in its recycling efforts for all seven home games this year.

"REthink's current goals are to work with the Athletic Department and help educate and promote recycling to Badger fans," said Maria Davis, a UW rower and one of the leaders of the ReThink Wisconsin effort. "We would love everyone's help in this process and feel that if we can reach out to the Madison community and Badger Fans, we can make this a success. We feel the recycling effort will help launch the 5-year plan that the Athletic Department is proposing and REthink is very thankful to be a part of it."

Among the other initiatives established by the Athletic Department is the establishment of an advisory group to help evaluate its current practices and make recommendations for reducing the environmental impact of UW athletic events. The advisory group, which will be led by Ben Miller, Associate Dean of the UW College of Agricultural and Life Sciences, will draw upon campus and community expertise in the areas of conservation, energy use and environmental sustainability.

"We have some of the best authorities in the world on these issues right here on this campus, and this creates a tremendous opportunity to bring together resources and create some real change," said Miller. "UW Athletics is making an important step -- one that not only will reduce the impact of our activities, but also will help us reach out to thousands of Badger fans and get them excited about protecting our environment."

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