IOWA CITY, Iowa (AP) -- These are trying times for Wisconsin.
The Badgers went from the top 10 to the Big Ten cellar in three short weeks.
And, fans that were ready to pack their sunscreen for another January bowl trip are now wondering what in the heck is going on.
The rival Hawkeyes can sympathize with Wisconsin's plight, having seen their hopes of a long run among the Big Ten's elite squandered by years of unmet expectations.
That's of little help to the Badgers (3-3, 0-3), who go into Saturday's game at rival Iowa (4-3, 1-2 Big Ten) needing to win in the worst way possible.
Wisconsin became the first team in Big Ten history to open conference play by facing Michigan, Ohio State and Penn State.
The Badgers say they're focused on putting their woeful conference start behind them and salvaging what's left of their season.
Wisconsin's response to its losing streak might include a new starting quarterback.
Senior starter Allan Evridge's underwhelming season hit rock bottom against the Nittany Lions, as he completed just 2-of-10 passes before being replaced by junior Dustin Sherer.