Camping World will replace Craftsman as the title sponsor for NASCAR's truck series in 2009.
The multiyear deal, thought to be worth between $5 million and $7 million a year, was announced Thursday by NASCAR chairman and CEO Brian France and Camping World chairman and CEO Marcus Lemonis.
Camping World has been very active in NASCAR for several years. In its first year as the title sponsor for NASCAR's developmental East and West series, it also has been the title sponsor for several Sprint Cup races.
It also has sponsorship deals with Kevin Harvick Inc., in trucks and NASCAR's Nationwide Series.