UW offers training for farmers' market vendors - WKOW 27: Madison, WI Breaking News, Weather and Sports

UW offers training for farmers' market vendors

MADISON, Wis. (AP) -- Growers interested in selling vegetables at Wisconsin farmers' markets can learn more about the business at a January workshop hosted by the University of Wisconsin-Madison.

The Wisconsin School for Beginning Market Growers will run Jan. 16 to 18. It costs $275.

The school's coordinator, John Hendrickson, says demand for fresh, locally grown vegetables has never been greater and many farmers' markets are seeking vendors. Community-supported agriculture programs, in which families buy shares of farmers' harvests, also are growing.

But Hendrickson says farmers and others need to know more than just how to grow food to be successful in the fresh food business. Hendrickson says they need to learn how to price their produce, market their vegetables and supervise workers.

(Copyright 2008 by The Associated Press. All Rights Reserved.)

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