Light shopping after frantic Friday - WKOW 27: Madison, WI Breaking News, Weather and Sports

Light shopping after frantic Friday

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At Madison's West Towne Mall on Saturday, many shoppers and vendors told us the crowds seemed lighter than Friday. At Madison's West Towne Mall on Saturday, many shoppers and vendors told us the crowds seemed lighter than Friday.

MADISON (WKOW) -- Retailers hope to see the excitement from Black Friday carry on throughout the holiday shopping season.

West Towne Mall says Friday was its busiest traffic day of the year. Management attributes that to big sales and pleasant weather. However, those factors did not seem to have much impact on sales on Saturday.

The mall says it expects to see 60 to 70 thousand people a day throughout the holidays. Some shoppers seemed skeptical of that prediction on Saturday.

"I'm surprised by how not busy it is. There's hardly noone here. I thought it'd be a lot busier than it is," remarked Bill Woodring, Milton.

The lack of shopping bags was more than noticible on Saturday afternoon. Many people said they came to the mall for reasons other than shopping.

"Something to do. I'm retired so I came up and mostly people watch," saidl Woodring.

Sarah Schumann, Lodi, explained "Home from college, so I'm doing some college shopping, just picking some stuff up. Looking for ideas, but not really shopping."

"Just the good weather, just to get out, move around, see what's going on, what's on sale, what's not on sale... You know," reflected Harry Johnson, Madison.

Food and beverage vendors seemed to being doing well throughout the day. Gloria Jeans Coffee Shop reported brisk sales.

"Everyone's just kind of taking a look today and getting their coffee drinks and a little caffeine in them. Just having a good day," said Emily Church, the manager.

Many of the more serious shoppers came from far out of town; places like Dubuque, Fenimore and Monroe.

Tracie King, Monroe, explained "There's nowhere to shop in Monroe. We have Walmart and Shopko. That's about it."

Still, mall management remains optimistic for the season.

"It looks like it's going to be a great season. We're very, very pleased," stated Tiffany Bernhardt, West Towne Mall manager.

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