MADISON (WKOW) -- The Red Cross is asking people to open their hearts and their wallets this holiday season to help those devastated by natural disasters.
Red Cross chapters across the United States, including the local Badger Chapter, participated in a National Day of Giving on Saturday.
The goal of the grass roots effort is to raise $100 million for the non-profit's disaster relief fund, which became nearly depleted.
"We've seen almost 100 large disasters," said the Red Cross's Tom Mooney. "We've spent $263 million providing services, with the hurricanes and wildfires throughout the United States."
Organizers say they've raised around $70 million nationwide since the campaign began in September. They hope to raise $1 million a day to meet the $100 million goal by the end of this month.